Benin: Joseph de Lapoche Makes an Impact with “Adjapiano”
For several days, Joseph de Lapoche has held a prominent place in conversations within the Beninese showbiz. His music video "Adjapiano – En bas les jaloux," released on September 1st, has sparked reactions surrounding his artistic persona.
SUMMARY
PARAKOU, September 9, 2026 — Joseph de Lapoche is making waves in Beninese showbiz conversations with “Adjapiano – En bas les jaloux,” a music video released on September 1 and widely discussed on social media in recent days.
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The phenomenon is primarily based on digital exposure highlighted by the artist’s circle. According to his manager, Oyeniran Wilfried, quoted by Orèmi Pop Culture, the video clip reportedly exceeded 50,000 views in less than 48 hours. This figure remains data provided by Joseph de Lapoche’s team and is not an independent measurement published by a ranking platform.
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The signal, however, goes beyond a single publication. On September 5, Daabaaru dedicated a segment of its program “Afro Style” to Joseph de Lapoche and “Adjapiano,” while Orèmi Pop Culture noted on September 8 that his name was repeatedly coming up in online discussions in Benin.
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On his official website, the artist presents himself as based in Parakou and places “Adjapiano” at the heart of his current work. The track notably relies on the phrase “En bas les jaloux,” which has become one of the most frequently repeated catchphrases of this period.
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A buzz that goes beyond the music video
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The curiosity surrounding Joseph de Lapoche is as much about the music as it is about the persona he publicly constructs. His slogans, short videos, and the deliberately spectacular tone of his communication fuel reactions ranging from support and amusement to questions about the future of his career.
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This exhibition comes at a very active time for Beninese music, marked by new releases, back-to-school concerts, and a strong presence of local artists on social media platforms. For Joseph de Lapoche, the challenge now is to turn this attention into lasting musical events.
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At this stage, his official schedule does not yet confirm a forthcoming major date: the artist’s website indicates that discussions are underway with promoters and that any potential performances will be announced later.
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