Johannesburg: 250 exhibitors showcase clean beauty, plant-based cuisine, and sustainable living

In Johannesburg, the Good Life Show opens this Friday, September 18, featuring over 250 exhibitors gathered around a shared lifestyle theme. Plant-based food, wellness products, so-called clean cosmetics, and home goods coexist with solutions designed to reduce the environmental impact of daily life.

The event runs until September 20 at the Sandton Convention Centre. Organizers announce hundreds of products to discover or test, ranging from organic or plant-based foods to beauty treatments and eco-friendly equipment for homes and hospitality. The event combines a public market, demonstrations, and professional spaces.

The programming goes beyond a simple commercial showcase. Time Out Johannesburg lists over 90 conferences, demonstrations, and interactive sessions, while the official program includes masterclasses, tastings, and culinary demonstrations. The aim is to translate so-called conscious trends from discourse into directly observable practices.

The show also places significant emphasis on African brands seeking market opportunities. A professional network connects producers, distributors, buyers, and hospitality stakeholders, featuring business meetings and a program for invited buyers. This aspect provides a more economic perspective on wellness and sustainable consumption rather than purely decorative.

For the public, the main interest lies in on-site comparisons. Visitors can see how brands translate current buzzwords—natural, sustainable, plant-based, or responsible—into ingredients, packaging, uses, and prices. The variety of stands also helps distinguish a genuinely established trend from mere marketing rhetoric.

The Good Life Show is open on Friday and Saturday from 10:00 am to 6:00 pm, and on Sunday from 10:00 am to 4:00 pm. Adult tickets cost 150 rands online and 170 rands at the door, while children under 12 enter for free when accompanied.